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Manager, Marketing Communications

Company: IMG College
Location: Jefferson City
Posted on: June 6, 2021

Job Description:

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: "build the team, grow the company, have fun, love and serve others."

We are looking for an experience Marketing Communications Manager to join our News & Ag division based in Jefferson City, MO. The Marketing Communications Manager is an integral part of the sales support team and works directly with account executives to develop custom promotion and communications campaigns for a wide range of clients.

Key Responsibilities:

  • Provide ideation for increasing client brand awareness and engagement across a variety of marketing platforms through content development and distribution
  • Determine campaign ad channels based on client audience and goals
  • Develop marketing collateral, including case studies
  • Conduct market research to identify current trends and opportunities for expansion
  • Optimize marketing campaigns and strategies through evaluating performance data
  • Provide copywriting for a variety of internal and client projects
  • Supervise 2+ person digital support team

Job Requirements:

  • Bachelor's Degree in Marketing or related field
  • Strong written and verbal communications skills
  • Solid knowledge of marketing research and statistical analysis
  • Excellent grasp of digital and social media advertising principals
  • Familiar with Adobe Creative Suite
  • Some experience developing ad graphics, editing video and audio
  • Basic knowledge of email marketing, lead generation and SEO

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Learfield IMG College is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

#35601183

Keywords: IMG College, Jefferson City , Manager, Marketing Communications, Other , Jefferson City, Missouri

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