BRAND STRATEGIST

Company: Highmark Health
Location: Jefferson City
Posted on: September 4, 2024

Job Description:

Company :Highmark HealthJob Description :JOB SUMMARYThis job acts as the individual specialist responsible for supporting/coordinating the development and maintenance of the brand architecture and road map for Highmark Health brands in the market, including B-to-C and B-to-B channels. Responsibilities include support/coordination to Manager, Brand Strategy role, supporting the partnerships with senior level executives in the Strategy & Transformation Office, Corporate Communications, Marketing & Experience Department and market strategy functions for both Highmark and AHN P&Ls to ensure our brand positioning is rooted in deep understanding of our customers, market trends, industry and competitive positioning. The incumbent requires the ability to partner effectively with the Manager, Brand Strategy, experience and aptitude in helping to support the management of external strategic planning agencies, ability to indirectly manage creative development and delivery of high-quality work that differentiates Highmark and AHN in their markets, creates emotional connections to our mission and vision, ensures consistent delivery of our brand voice and tone, and increases constituents understanding our our purpose-driven products, services, partners and solutions. Will help support/coordinate the work with leadership to ensure that the strategic brand positioning and creative manifestation of this positioning remain in harmony and deliver on differentiating work that fuels brand awareness, trust, preference, consideration and member/patient growth.ESSENTIAL RESPONSIBILITIES

• Support/partner with internal and external agency leaders and assigned marketing strategists to develop differentiating marketing briefs and campaign creative to meet and exceed desired business and marketing objectives while also maintaining and improving overall brand health.
• Help support/coordinate the development and maintenance of master brand architecture; inclusive of product and service naming, adherence to BCBSA brand requirements (as necessary), brand positioning, alignment to corporate strategy and delivery of value propositions for consumer, business, and internal employee and employee recruitment targets.
• Support/consult across the Marketing & Experience department to ensure consistent understanding and adherence to our brand strategy and architecture in partnership with creative leadership; and to evolve our brand tagline and platform (#LivingProof), keeping it fresh, relevant and on brand.
• Support the development and monitoring near and long-term brand health goals, key driver modeling, customer insight collection and ongoing consumer trend monitoring with customer insights and analytics team to ensure our brand and positioning remain relevant, fresh and believable.
• Help create and drive employee engagement program help live our brand.(e.g. - Making #LivingProof Possible concept of engaging all our brand advocates).
• Other duties as assigned or requested.EDUCATIONRequired
  • Bachelor's degree in Marketing, Advertising, Communications or related fieldSubstitutions
    • 6 years of related and progressive experience in lieu of Bachelor's degreePreferred
      • NoneEXPERIENCERequired
        • 3 years in marketing or advertising
        • 3 years in an agency or brand management role
        • 3 years of developing multi-media campaigns from strategy to executionPreferred
          • 3 years in traditional medical, ancillary, pharmacy or retail healthcareLICENSES or CERTIFICATIONSRequired
            • NonePreferred
              • NoneSKILLS
                • Ability to work cross-functionally among different business units to align on strategic and creative direction.
                • Proficiency in all Office products (Word, Excel, PowerPoint, Outlook), as well as technical ability to learn various other online applications to doucment and share information (Confluence, Workamajig,Adobe DAM, etc.).
                • Strong oral & written communication skills.
                • Strong relationship management skills, including the ability to inspire, lead through influence, create consensus and negotiate priorities.
                • Ability to help create strategic frameworks that ensure continuity across campaigns but also allow for creative exploration to solve for specific market conditions and/or business challenges.
                • High degree of independence, self-motivation and commitment to consistent follow through for deadlines, budgets and excellence in execution.Language (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains others regularlyFrequentlyTravel regularly from the office to various work sites or from site-to-siteOccasionallyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsConstantlyLifting: 10 to 25 poundsOccasionallyLifting: 25 to 50 poundsRarelyDisclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$57,700.00Pay Range Maximum:$106,700.00Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf )We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J247371

Keywords: Highmark Health, Jefferson City , BRAND STRATEGIST, Other , Jefferson City, Missouri